http://www.ppcmanagementblog.com Nathan Malone on PPC (pay per click) Management for AdWords and other platforms... Tue, 15 Jul 2008 03:45:09 +0000 http://backend.userland.com/rss092 en Last week, I got notified of changes to the second tier 7Search PPC engine, but haven't been able to post about it until now. According to the press release, it looks like the main features they have added are Geo-Targeting (targeting users in specific locations) and conversion tracking, both very useful ... http://www.ppcmanagementblog.com/2008/07/07/7search-ppc-engine-gets-an-upgrade/ I am pleased to say that I am currently able to accept a limited number of additional clients at this time. I am also offering steeply discounted rates off my normal hourly rate for a "trial period" with new clients, to see if we would work out well together long-term (no ... http://www.ppcmanagementblog.com/2008/06/03/now-accepting-clients-again/ Okay, you have a highly optimized PPC campaign, you are getting thousands of targeted visitors a day to your site. Now what? What you do after the visitors load up your landing page can often make or break the long-term profitability of a campaign (or, in many cases, be the difference ... http://www.ppcmanagementblog.com/2008/06/03/now-what/ Yesterday, I finally got around to taking the adExcellence exam, which Microsoft released recently for their adCenter program. I have been eying this exam for a few months, and have just not had enough time to take it until last night. As I expected, it wasn't all that difficult, and ... http://www.ppcmanagementblog.com/2008/01/26/adexcellence-certification/ Split testing is a crucial element to the success of almost any advertising program, both off-line, and online. Those that do not actively use split testing usually can afford to do that because of past split testing that has helped spell out guidelines for how users respond to advertising. How does ... http://www.ppcmanagementblog.com/2007/12/21/efficient-split-testing-of-ppc-ads/